With another green initiative, Gucci just announced that its packaging has been redesigned with FSC Certified paper and is 100% recyclable. This evolution has been motivated by The "Don’t Bag Indonesian Rainforests" campaign supported by 20 leading fashion brands including Valentino, Versace and Prada to protest against deforestation of Indonesian Rainforests. Gucci shoes will now be packaged in one piece of flannel instead of two and gift boxes will only be provided when requested. Gucci reported that it will also replace all of its mannequins with more eco-friendly options.The Gucci group, along with YSL, Alexander McQueen, Stella McCartney and Balenciaga, have vowed by December 2010 to reduce the quantity of paper used for luxury packaging, eradicate their use of fiber from rainforests, and limit their purchasing to only recycled products, or those certified by the Forest Stewardship Council. According to Gucci’s Creative Director Frida Giannini, “this project proves that you sacrifice nothing creatively when working with environmentally friendly materials”.
Making another strategic move, Gucci have also decided to relocate their offices from London to Switzerland ‘to be closer to key markets in Paris, Milan and Florence, which is a loss for London in the high hitting luxury stacks.
Image Credit: www.gucci.com/
Follow MO Luxury's Facebook page for more luxury news...
No comments:
Post a Comment