Monday, 28 June 2010
Coach have announced ambitious plans to increase their market share from 3% to 14% in a few years. The company are aiming to capture share of the men’s luxury accessories market. Although men’s collections in general sell far less than women’s in brands that offer both, it is important that the product offer is adapted to their needs with both accessories and clothing.
Men tend to shop sporadically, and when purchasing they will buy several things at once so it is important for brands to know their male customers well, and recognise that male shoppers are generally low fuss and practical. To be successful, brands need to be effective in these areas whilst always offering exceptional service. The key? Make it easy, professional and efficient and they will be back.
Image credit: coach.com
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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au