Coach have announced ambitious plans to increase their market share from 3% to 14% in a few years. The company are aiming to capture share of the men’s luxury accessories market. Although men’s collections in general sell far less than women’s in brands that offer both, it is important that the product offer is adapted to their needs with both accessories and clothing.Men tend to shop sporadically, and when purchasing they will buy several things at once so it is important for brands to know their male customers well, and recognise that male shoppers are generally low fuss and practical. To be successful, brands need to be effective in these areas whilst always offering exceptional service. The key? Make it easy, professional and efficient and they will be back.
Image credit: coach.com
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