Tuesday, 22 June 2010

The Slow Erosion Of Haute Couture: Givenchy Say Farewell To The Runway, Effective Immediately - 22/06/10


Givenchy are playing with the reality of the viability of haute couture, and the excessive expenses needed to put on runway shows. The luxury brand have turned instead to exclusive and intimate showings of their collections, quitting the world of runway going forward.

Although Givenchy’s new approach takes a clever approach to satisfying haute couture customers in a professional, personalised manner, this new turn is costing the company more than previous runway shows. We question why, in light of this, Givenchy claim it isn’t about the money, but really, shouldn’t it be?

Image credit: givenchy.com

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Posted by MO at 6:00 am
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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au