Givenchy are playing with the reality of the viability of haute couture, and the excessive expenses needed to put on runway shows. The luxury brand have turned instead to exclusive and intimate showings of their collections, quitting the world of runway going forward.
Although Givenchy’s new approach takes a clever approach to satisfying haute couture customers in a professional, personalised manner, this new turn is costing the company more than previous runway shows. We question why, in light of this, Givenchy claim it isn’t about the money, but really, shouldn’t it be?
Image credit: givenchy.com
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