Monday, 14 June 2010

Fakes Really Are For Frauds - 14/6/10

In what the US "Justice Department on Friday called one of the biggest counterfeit cases in US history", two intellectual property thieves have finally been bagged.

Responsible for importing 300,000 handbags and wallets from China at a value of US$100million sporting brand names such as Chanel, Gucci, Coach and Louis Vuitton to name a few, the two fraudsters are looking at 30 years in prison and over US$4.75million in fines between them when they face sentencing in 15th September. Their very serious manufacturing and distribution operation was finally outed.

Many say counterfeiting is the 'highest form of flattery', well not on this watch we don't. It also warms our cockles to see action continues to be taken with on-line sites selling luxury 'replica' handbags being successfully targeted by the luxury brands and their silks.

Remember say NO to fakes, Fakes Are For Frauds.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,