Monday, 21 June 2010

Luxury News In Brief - 21/06/10

More luxury brands are becoming social media savvy to reach a wider audience. Both Giorgio Armani and Emporio Armani have become involved with the latest social media trend for runway shows- live video streaming. Both Armani men’s wear shows are being live streamed across the internet this week from Spring/Summer 2011 collections in Milan, with the next show due to be revealed on Tuesday 22nd June.

Burberry also brought the front row into homes around the world, with their live streaming of Burberry Prorsum Spring Summer 2011 over the weekend. Burberry introduced their latest campaign Burberry Acoustic, which sees selected British bands play across multiple 'Burberry experiences.'

In keeping with their support of emerging talent, Burberry also launched an online showcase of British musicians, all hand plucked by creative director Christopher Bailey and driven by Angela Arhendts. The brand continues to be innovative and relevant to its ever growing and evolving audience, and we are definitely impressed!

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,