Thursday 3 June 2010

Mikimoto Pearls To Cater For Growing Chinese Market - 3/6/10


Chinese consumer spending has always revolved around a current thread, whereby consumers relate to brands through heritage, rarity and quality. China’s jewellery market is at the forefront of this trend, and is expected to top $33 billion soon, over that of the US market.

Japanese company Mikimoto Pearls has cleverly switched into this growing market in China. Mikimoto were the first to create cultured pearls in 1893, and now cater for royal families and celebrities. Their prestige, rarity and fine heritage make Mikimoto the perfect partner for China’s increasing jewellery market.

As we have seen recently Paspaley Pearls have been catered to the Chinese market through Hong Kong. It’s clear, as with Mikimoto that the Chinese consumer aspires to purchase from such luxury brands, and they feel validated doing so.

Image credit: mikimoto.com

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Posted by MO at 6:00 am
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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au