Friday, 25 June 2010

Cartier Launch New Men's Watch In Sydney - 25/06/10

The anticipated Calibre de Cartier, Cartier’s newest watch for men, was unveiled in Australia on Wednesday. The launch was held at the Blue Hotel in Sydney’s Woolloomooloo, and involved an impressive short film to truly capture the essence of this new timepiece.

Targeted firmly at the male market, the Calibre de Cartier is strong and confident, reinterpreting the round form in watchmaking. What is most important about this new timepiece is that it honours Cartier’s first in-house automatic movement. This is certainly no mean feat when it comes to timepieces and the manufacturing of the total product.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,