It’s a nice face but not sure about the name. Fendi, the Italian Roman born company created in 1925 with a wonderful injection of key IT handbags over the years (remember the Baguette bag mania circa 1997 and the Spy Bag 2005), has now released the Crazy Carat watch- the first fine jewellery timepiece to be designed by the brand. I suppose if you had asked us about naming a handbag Baguette we may have said 'je ne comprend pas' or 'non capisco' in 1997 but it is now an accepted name that runs off the lips, and perhaps Crazy Carat will have the same effect. Yet, we just can’t help thinking of Crazy Horse!
The timepiece really is unique and innovative, especially with LVMH group being the sole majority shareholder of Fendi, coupled with the creative drive of Fendi creative director, Silvia Venturini Fendi. Retailing from US $2,400 to $15,000, with the option of personalising your timepiece with custom made carats, you can expect to be waiting six months or more for your design.
Image credit: wwd.com
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