Our eco-friendly radar has picked up an exciting new development in the Gucci camp.
The luxury brand has pledged to sponsor a three-year Ph.D scholarship devoted to innovations in sustainable fashion and textiles. “We are always searching for innovative new ways to sustainably improve the way we work,” said Gucci spokesperson Mimma Viglezio.
This commitment to greener practices is likely to work in Gucci’s favour. As we said in our earlier report on July 6, luxury brands are keen to please their young, more eco-friendly clients.
To read more about Gucci’s scholarship, click here.