Wednesday, 14 October 2009

Gucci Looks To A Greener Future – 14/10/09

Our eco-friendly radar has picked up an exciting new development in the Gucci camp.

The luxury brand has pledged to sponsor a three-year Ph.D scholarship devoted to innovations in sustainable fashion and textiles. “We are always searching for innovative new ways to sustainably improve the way we work,” said Gucci spokesperson Mimma Viglezio.

This commitment to greener practices is likely to work in Gucci’s favour. As we said in our earlier report on July 6, luxury brands are keen to please their young, more eco-friendly clients.

To read more about Gucci’s scholarship, click here.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,