Monday, 12 October 2009

Bulgari Sales Are On The Rise Due To Asian Growth – 12/10/09

Two months ago, we announced Bulgari’s Down But Not Out (August 4) after the luxury jewellery brand revealed their second-quarter sales were 20.5 percent down versus last year. Now, Bulgari is back and they’re bigger than ever!

According to a Bloomberg article, “Sales have improved in the second part of the year, led by gains in Asia, its biggest market, and higher demand for handbags.”

Bulgari’s C.E.O, Francesco Trapani, said,“In the last three or four months things have been significantly better than the first part of the year, both for retail and wholesale.”

He also said demand for watches have shown signs of improvement in the past three months.

And there was some surprising news on the Japanese front. Trapani said that Japan remains profitable for Bulgari, and they plan to keep about 40 stores there. We were a little taken back by this revelation, considering Versace’s decision last week to close its Japanese stores (see the MO Down for October 8).

After all this unbridled positivity, the company’s shares jumped 5.9 percent to an 11-month high. More news to celebrate.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,