"Luxury consumers buy from brands they trust and part of that trust is authenticity. Part of the reason why consumers buy from a particular brand is because the brand's heritage and history resonates with them. These have always been important to the luxury consumer and I doubt this will change” – Desiree Tung, Executive Director, Asia Pacific and Middle East, Worldwide Business Research*.
This is a vital point from an Emirates Business 24/7 article. It is an important truth that all luxury brands should keep at the heart of their business development plans.
Tung also continued on to say: “Also what will not change is their demand for quality, value and exclusivity. For luxury brands, the importance of fostering long-term relationships with luxury consumers and continually ensuring their brand resonates with them cannot be understated." Tung is a very wise man in our eyes.
*Worldwide Business Research will host the Leaders in Luxury Middle East conference in Dubai from November 2.