Monday, 19 October 2009

What The Luxury Customer Always Wants – 19/10/09

"Luxury consumers buy from brands they trust and part of that trust is authenticity. Part of the reason why consumers buy from a particular brand is because the brand's heritage and history resonates with them. These have always been important to the luxury consumer and I doubt this will change” – Desiree Tung, Executive Director, Asia Pacific and Middle East, Worldwide Business Research*.

This is a vital point from an Emirates Business 24/7 article. It is an important truth that all luxury brands should keep at the heart of their business development plans.

Tung also continued on to say: “Also what will not change is their demand for quality, value and exclusivity. For luxury brands, the importance of fostering long-term relationships with luxury consumers and continually ensuring their brand resonates with them cannot be understated." Tung is a very wise man in our eyes.

*Worldwide Business Research will host the Leaders in Luxury Middle East conference in Dubai from November 2.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,