Tuesday, 27 October 2009

Burberry Branches Out Into Cosmetics – 27/10/09

The latest word from WWD Fashion is that Burberry has a cosmetics line in the pipeline.

This cosmetics line, to be produced by Inter Parfums SA., will incorporate a “complete colour line with about 100 references for eyes, lips and skin.”

We wonder what Burberry will call this range - ‘Colour Me Plaid’, perhaps?

On a more serious note, we suspect Burberry cosmetics will be successful. Their perfume range has proved very profitable for Inter Parfums. In fact, when Inter Parfums released their third quarter sales* last week to Reuters, their C.E.O., Jean Madar, singled out Burberry perfumes, saying, "Despite the difficult launch schedule comparison and the weak economic environment, [there was] strong growth of Burberry fragrances (up 19% in local currency) …”

* The third quarter net sales for Inter Parfums were $117.5 million, 5 percent below last year’s third quarter net sales of $123.5 million.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au