Monday, 5 October 2009

Louis Vuitton’s Paris Fashion Show To Be A Facebook Spectacular – 5/10/09

For the first time in history, Louis Vuitton will offer a live broadcast of its Women’s Spring/Summer 2010 show exclusively on Facebook on October 7.

On Facebook, a Louis Vuitton event invitation announced:“Current and future fans of the Louis Vuitton Facebook page will be able to watch the latest Marc Jacobs creations for Louis Vuitton streamed live from Paris Fashion Week. Viewers will also be given the opportunity to comment on the event live from their Facebook status. Following the event, the video of the show will be available on demand exclusively on the fan page for 24 hours.”

We were alerted to this development by an article in The Independent, which suggested this event comes “as part of a trend that sees brands increasingly involve the masses instead of focusing on just a select 'high-end' audience.”
We’ve certainly noticed a growth in luxury brands focus on social networking sites. Refer to the MO Down on June 25 for our thoughts on this recent communication revolution.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,