Monday, 5 October 2009

The Prada Transformer Takes Its Fourth And Final Form – 5/10/09

The Prada Transformer in Seoul is still going strong as it recently entered its final transformation.

The Transformer was rotated and reconfigured to host the final stage of its transformation cycle: a day of events entitled “The Student Takeover.” The program was based around Korean students exhibiting new design ideas and artwork using the theme of ‘transformation’. Click here to read more on this special event.

Launched in April this year, this has been a project that has captured the world’s attention. We have been following it since January (see the MO Down for 16 January) and have been intrigued by its creativity and unique collaboration between fashion and the arts.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,