Friday, 16 January 2009

Prada's Transformer forges ahead - 16/01/09

Over many years there has been collaboration between fashion and the arts and Prada certainly supports this and continues to foster and expose unique creative concepts. There is the Prada Fondazione in Milan that houses exhibitions twice a year and becomes a wonderful collaborative showcase for internationally renowned contemporary artists. In addition, Miuccia Prada and Patrizio Bertelli continue to collaborate with acclaimed architects Rem Koolhaas and Herzog and de Meuron on projects outside of the architecturally designed epicentres.

Despite the cutting back of some existing exhibitions and planned marketing and interactive campaigns from other luxury houses, Prada is continuing with its plans for a large scale and ambitious project. According to an article in Luxist, "Despite the economy, the luxury Italian fashion house just began construction on the Prada Transformer, a tetrahedron-shaped "transformative building" designed by starchitect Rem Koolhaas (rendering above), on the grounds of Gyeonghui Palace in Seoul, Korea. Koolhaas, who won the Pritzker Prize in 2000 and also designed the Prada flagship store in Manhattan..."

It's nice to find some positive news amongst the doom and gloom. We look forward to reading and sharing on this as the Transformer hosts art and cultural events later in the year.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,