Thursday, 8 January 2009

What to do in a crisis? Enter Patrizio Bertelli, Prada's CEO - 08/01/09

We just couldn't have put it better ourselves if we tried....

Prada's Chairman and CEO, Snr Patrizio Bertelli, told WWD "During a crisis of this scope, the winners are always those who are able to offer the market a surplus of creativity and new products,”... “This means that we need to focus even more on our brands’ most traditional values: innovation, originality and uncompromised quality.” Bingo to that we say.
Posted by MO at 9:00 pm
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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au