French couture artisans are slowly becoming a dying breed. But their chances of survival are destined to improve if the French Government goes ahead with plans to offer them a rescue package.
We read in a Wall Street Journal article that France's Prime Minister, Francois Fillon, is meeting with government advisers, luxury-goods executives and artisans to draw up an aid package for the country's craftsmen.
The article also goes on to remind us that “in an attempt to preserve technical know-how and guarantee quality, some fashion houses have sought to buy up the artisans themselves. Over the past 15 years, Chanel has bought out several Paris-based artisans who make garments for ‘haute-couture,’ the highest-end of the designer clothes spectrum.”
We hope that France can save its haute-couture industry, which some say is fighting for its life. We would hate to see it go out of fashion. As we concluded in the July 12 MO Down, it is ‘the top of the pyramid’, the lofty heights most customers aspire to. It also helps to sell brands’ ready-to-wear lines, accessories and, most importantly, their fragrance and beauty products – making it very valuable indeed!