Breaking news: Jimmy Choo will be branching out from footwear to fragrance. The brand has signed a 12-year global fragrance licensing agreement with Inter Parfums SA, according to WWD Fashion.
Inter Parfums holds numerous high-end fragrance licenses, including Burberry, Lanvin, Van Cleef & Arpels, Paul Smith and Christian Lacroix, so we are expecting big things from this licensing deal.
Licensing is a hot topic on the MO Down. If done well, it can expand the brands’ market presence. We discussed this very issue in detail earlier in the year (see the MO Down on 16 June: Licensing Still Has Its Place In The Luxury Industry).