Wednesday, 7 October 2009

The Sweet Scent Of Success For Jimmy Choo? – 7/10/09

Breaking news: Jimmy Choo will be branching out from footwear to fragrance. The brand has signed a 12-year global fragrance licensing agreement with Inter Parfums SA, according to WWD Fashion.

Inter Parfums holds numerous high-end fragrance licenses, including Burberry, Lanvin, Van Cleef & Arpels, Paul Smith and Christian Lacroix, so we are expecting big things from this licensing deal.

Licensing is a hot topic on the MO Down. If done well, it can expand the brands’ market presence. We discussed this very issue in detail earlier in the year (see the MO Down on 16 June: Licensing Still Has Its Place In The Luxury Industry).

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,