Monday, 16 August 2010

Louis Vuitton Fakes Strike Again - 16/08/10

Whilst Louis Vuitton has adopted a zero tolerance policy against counterfeiting, they can’t control every fake representation out there, despite their huge efforts. The latest case has seen Idol judge Mara Louw, wearing a fake Louis Vuitton outfit at the new Idol auditions. Whilst the TV star was backed by PR who claim Mara “has fine taste in clothing and detests counterfeits”, an upside down LV logo screams an obvious fake. We stand by our belief that Fakes are for Frauds. Whether you are a singer, or not, famous or not, just don’t do it.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,