Thursday, 26 August 2010

Fashion's Night Out Branches Over The World - 26/08/10

Fashion’s Night Out is always a grand affair, with some of the world’s leading luxury brands bringing their latest X factor to the world. This year FNO will expand over a number of the world’s fashion capitals including New York, Milan, London, Paris and Sydney. Kicking off in Paris on Sept 7, labels including Louis Vuitton and Chanel will provide entertainment for guests, with Louis Vuitton providing a unique photo studio where guests can be featured on mock covers of French Vogue.

The following day will see FNO venture to London, where cocktails may be sipped at the Emporio Armani store on New Bond Street alongside fashion royalty like British Vogue editor, Alexandra Shulman. Over at Burberry, live entertainment will be shown via an acoustic set (with the artist yet to be confirmed.)

In Milan on September 9th, the new Bulgari fragrance will be launched and Bally will host a cocktail party. Yet the highlight for us occurs on the same day in Sydney, where Kirstie Clements, Vogue’s editor in Chief and Lord Mayor Clover Moore will launch Sydney’s own Fashion’s Night Out, including a large array of luxury labels. Covering a huge 448 retailers, FNO will highlight unique activities including Vogue editor tips and limited edition products with brands including Louis Vuitton, Prada, Chanel and Burberry.

The MO Down's insider knowledge has it on very good authority that some of the participating luxury brands will really be putting on a very fine treat for customers. It's a great initiative and the first for Sydney, so this is the time for consumers that may feel a tad shy about walking into a luxury brand, to take up the challenge and drop in to see what's on offer on the 9th September. Remember, luxury is about the product as much as it is about the experience!

Check out The MO Down’s thoughts on last years Fashion's Night Out.

Image credit: Fashion's Night Out

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,