Wednesday, 11 August 2010

Armani Exchange Looks To The Future With 3-D Campaign - 11/08/10

As fashion follows trends, it’s no surprise that Armani Exchange will be including 3-D elements in their advertising campaigns. Armani Exchange are leading the industry with a first for the fashion world- an interactive 3-D campaign that will be included in upcoming issues of GQ, Elle and Interview magazines, amongst many more. The campaign, titled “2020/Speed Style” will launch this month, and will encourage readers to head to the Armani website (with their complimentary 3-D glasses from each magazine), to further explore a unique 3-D page on the site with music videos and more. This is definitely fashion for the future!

Image credit: Armani Exhange

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,