Luxury brands are paving the way of the future, with the launch this week of Gucci’s new digital online space. The site was under 18 months of direction before launch and it was well worth the wait. The site integrates rich content, social media platforms and a unique shopping experience, (not to mention the experience of travelling through a real life Gucci store and exclusive online accessories collection.)
Luxury fashion brands are constantly updating their methods of sale and performance, as we saw earlier this year with Burberry (and also Armani) live streaming their runway shows for loyal followers. Burberry also launched their unique online interactive collection under the creative direction of Christopher Bailey.
Image credit: gucci.com
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