Wednesday, 4 August 2010

Counterfeiters Reach New Extremes In A War Between Designers And Fakes - 04/08/10

Counterfeiters are getting cheekier by the day, with revelations into knock offs of lower end brands being sold, amongst the well known counterfeited luxury brands. Another key indicator of the continuing recession, criminal counterfeiters are going to extremes with their copy cat antics. Whilst factories in countries like China are in desperate need of work, counterfeiters are feeding them with the production of lower priced goods for sale on the internet. Consumers buying into this scheme can be easily fooled, as the counterfeiters have created perfect examples of ‘designer’ websites, with imagery and copy stolen from straight from the original designer.

Although the act of counterfeiting a commercially priced branded product is not new, what does seem new is that consumers are contrasting the obvious knock offs (a Louis Vuitton handbag at $100 for example) with the cheaper brands, when at the end of the day, the cheaper brands are also fake!

Image credit:

Follow MO Luxury's Facebook page for more luxury news...

No comments:

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,