Thursday 12 August 2010

Coach Lay Down The Law On Counterfeiters - 12/08/10

As the counterfeiters are becoming sneakier, designer labels are becoming fiercer in their methods to bust illegal counterfeit sales. A prime example this week has occurred in Baltimore, USA, where “Operation Turnlock” is not taking any prisoners. “Operation Turnlock” is Coach’s anti-counterfeiting campaign, and the company have been busy this week, as they are filing lawsuits against thirteen shops on the Ocean City Boardwalk.

We love the commitment that Coach is showing, they are not just paying lip service to counterfeiters, they are also about action and with 250 lawsuits filed since the operation commenced in 2009, they are making headway.
Image credit: coach.com

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Posted by MO at 6:00 am
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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au