A huge change for Google this week, as it has been confirmed that advertisers in the majority of Europe may now buy keyword terms that are trademarked by others. The result comes after months of debate between Google and Louis Vuitton, as LVMH had taken them to court in the hopes to secure a deal which would mean only they could buy and use such trademarked terms within searches.
Now LVMH and other companies face the future prospect that other third parties can buy and use their company names within Google searches. The result will come into fruition on September 14th.
Image credit: google.com
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