Friday, 6 August 2010

Final Battle Between Louis Vuitton and Google - 06/08/10

A huge change for Google this week, as it has been confirmed that advertisers in the majority of Europe may now buy keyword terms that are trademarked by others. The result comes after months of debate between Google and Louis Vuitton, as LVMH had taken them to court in the hopes to secure a deal which would mean only they could buy and use such trademarked terms within searches.

Now LVMH and other companies face the future prospect that other third parties can buy and use their company names within Google searches. The result will come into fruition on September 14th.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,