Tuesday, 17 November 2009

Jimmy Choo’s H&M Range Causes Global Buying Frenzy – 17/11/09

In June, we announced there would be shopping pandemonium when Swedish fashion retailer H&M teamed up with accessory brand Jimmy Choo – and we were on the money!

There was excitement around the globe as the footwear range was released on November 12 and, it seems, sold out by lunch time. Many customers camped out for hours for their chance to own these cut-price shoes, which are now being sold on eBay for double their original price, according to London’s Daily Mail.

Check here to read the MO Down on June 18, which includes our thoughts on the benefits of these types of collaborations.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au