Friday, 6 November 2009

Is This The Key To Tiffany & Co.’s Success In China? – 6/11/09

Tiffany & Co. are following in the footsteps of many luxury brands by customising their online marketing campaigns to appeal to the Chinese.

Last week, Tiffany launched their Keys collection with their ‘Journey Behind The Door’ campaign at This site showcases a photography exhibition starring mainland celebrities, each adorned by a Keys necklace (as pictured).

Click here to read more about Tiffany’s new campaign.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,