Thursday, 5 November 2009

The Gucci Group Commits To Conserving The Rainforest – 5/11/09

The Gucci Group has taken another big step towards being the greenest luxury corporation. Earlier this week, they joined forces with the Rainforest Action Network and pledged to conserve paper.

According to WWD Fashion, their new paper policy will encourage all of the group’s brands to reduce paper use, eliminate those containing fibres from forests of high conservation value, and to purchase recycled paper certified by the Forest Stewardship Council, all by December 2010.

The Gucci Group’s Executive Vice President of Global Communications, Mimma Viglezio, said, “Standing rainforests are not a luxury, they’re a necessity if the world wants to stop climate change.”

The Gucci Group definitely has our vote for the greenest luxury brand. It was only last month that we revealed Gucci was sponsoring a Ph.D. on sustainable fashion practices (see the MO Down for 14 October). This is yet another indication that green is fast becoming the new black…

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,