The Gucci Group has taken another big step towards being the greenest luxury corporation. Earlier this week, they joined forces with the Rainforest Action Network and pledged to conserve paper.
According to WWD Fashion, their new paper policy will encourage all of the group’s brands to reduce paper use, eliminate those containing fibres from forests of high conservation value, and to purchase recycled paper certified by the Forest Stewardship Council, all by December 2010.
The Gucci Group’s Executive Vice President of Global Communications, Mimma Viglezio, said, “Standing rainforests are not a luxury, they’re a necessity if the world wants to stop climate change.”
The Gucci Group definitely has our vote for the greenest luxury brand. It was only last month that we revealed Gucci was sponsoring a Ph.D. on sustainable fashion practices (see the MO Down for 14 October). This is yet another indication that green is fast becoming the new black…