Friday, 20 November 2009

Cartier Expands Cheaper Lines For Christmas Time – 20/11/09

Luxury jewellery brand Cartier has expanded its range of more affordable products ahead of Christmas, according to Reuters.

The brand launched its latest collection, "les must," earlier this month and their C.E.O., Bernard Fornas, said demand so far has been "very, very strong."

The price tags, pitched between 200 euros (AU$320) and around 3,000 euros (AU$4,807), appeal not only to younger clients but also to more mature shoppers looking for presents for teenagers, Fornas said.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,