Wednesday, 11 November 2009

The New Luxury Gift Service With Lagerfeld’s Tick Of Approval – 11/11/09

With perfect timing for Christmas, London’s new premium luxury gift service, Bokks, has launched this week, endorsed by actor Dustin Hoffman and supermodel Veronica Webb. Karl Lagerfeld is also involved and called it “a genius idea.”

According to a report in The Independent, Bokks is the brainchild of Walter Bugno, the ex-boss of Australia's Sydney Football Club.

Items available through the service will cost from £250 (AUS$450) up to as much as £1m (AUS $1.8m). Bugno says: "There is nothing cheap. It may be expensive but not expensive for quality." He also wants to have the gifts hand-delivered, so is offering customers the option of hiring a white velvet-gloved "bellhop" porter to deliver their gifts.

We thought that the site was visually impressive, looking every inch what it promises to be: a “Portal to Luxury”. Visit it for yourself at Meanwhile, we’ll keep you posted on whether this service wins over the luxury clientele. Having Lagerfeld on board is definitely a big plus.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,