With perfect timing for Christmas, London’s new premium luxury gift service, Bokks, has launched this week, endorsed by actor Dustin Hoffman and supermodel Veronica Webb. Karl Lagerfeld is also involved and called it “a genius idea.”
According to a report in The Independent, Bokks is the brainchild of Walter Bugno, the ex-boss of Australia's Sydney Football Club.
Items available through the service will cost from £250 (AUS$450) up to as much as £1m (AUS $1.8m). Bugno says: "There is nothing cheap. It may be expensive but not expensive for quality." He also wants to have the gifts hand-delivered, so is offering customers the option of hiring a white velvet-gloved "bellhop" porter to deliver their gifts.
We thought that the site was visually impressive, looking every inch what it promises to be: a “Portal to Luxury”. Visit it for yourself at www.bokks.com. Meanwhile, we’ll keep you posted on whether this service wins over the luxury clientele. Having Lagerfeld on board is definitely a big plus.