Tuesday, 24 November 2009

Burberry Set To Expand Their Leather Goods – 24/11/09

Last week, we reported Burberry’s profit had dropped 24 percent (see the MO Down for 19 November). This week, Christopher Bailey, Burberry’s Chief Creative Officer, has expansion on his agenda.

We read in a Reuters article, Burberry To Expand In Shoes And Handbags, that the main areas of expansion will be leather goods, children’s wear and sportswear.

Bailey said there is solid demand for new types of Burberry goods such as belts and shoes. He also suggested, "We will be growing the range with a bigger emphasis on shoes."

Currently, non-apparel items make up around one-third of Burberry's revenue.

It was only last month that we reported Burberry also has a cosmetics line in the pipeline (see the MO Down for 27 October).

No comments:

Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au