Last week, we reported Burberry’s profit had dropped 24 percent (see the MO Down for 19 November). This week, Christopher Bailey, Burberry’s Chief Creative Officer, has expansion on his agenda.
We read in a Reuters article, Burberry To Expand In Shoes And Handbags, that the main areas of expansion will be leather goods, children’s wear and sportswear.
Bailey said there is solid demand for new types of Burberry goods such as belts and shoes. He also suggested, "We will be growing the range with a bigger emphasis on shoes."
Currently, non-apparel items make up around one-third of Burberry's revenue.
It was only last month that we reported Burberry also has a cosmetics line in the pipeline (see the MO Down for 27 October).