Thursday, 26 November 2009

Chadstone’s New Chanel Boutique Is Off To A Lucrative Start – 26/11/09

The media can’t stop discussing Chadstone’s new luxury precinct (see our reports on 20 November and 13 November). And for Chanel in particular, the news was all about the initial sales frenzy.

We read in a report in The Australian that “16 Chanel handbags sold within the first 30 minutes.” Each bag was priced at AU $4910. Only 100 of these limited-edition gold quilted bags were created by Karl Lagerfeld specifically for the opening of this boutique.

Unfortunately, our other piece of local news is not as uplifting. The Prada boutique located in Martin Place, Sydney, was ransacked this week, and thousands of dollars worth of “new line stock” was stolen. Click here to read more.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,