Some call Shanghai "the Paris of the East". So luxury brand Chanel appeared to spare no expense to ensure their new Shanghai boutique, in the Peninsula Hotel, is both chic and comfortable.
We read in a Luxist article that the store was inspired by the Paris apartment of Coco Chanel. According to the architect, “The idea was to give this new boutique a residential feel by combining hand picked art, antiques and other objects with a refined store decor.”
The art of shopping is to be a subtle experience at this store where customers enter the apartment-like space, can sit on sofas and have individual items brought to them. What a wonderful way to make the customer feel valued and at ease!
Karl Lagerfeld designed exclusive products to celebrate the store’s opening. These include a classic quilted flap handbag with an inside signature "Shanghai Karl Lagerfeld", sling-back heels with a metallic CC logo and other items.
Shanghai is also receiving more special treatment with Lagerfeld unveiling his latest Metier D’Arts collection for Chanel there on December 3rd. This is the eighth Metier D’Arts collection to follow shows in Paris, Tokyo, New York, Monaco, London and Moscow. Click here to read more at WWD Fashion.