Monday, 30 November 2009

Chanel Creates A Chic New Shanghai Boutique – 30/11/09

Some call Shanghai "the Paris of the East". So luxury brand Chanel appeared to spare no expense to ensure their new Shanghai boutique, in the Peninsula Hotel, is both chic and comfortable.

We read in a Luxist article that the store was inspired by the Paris apartment of Coco Chanel. According to the architect, “The idea was to give this new boutique a residential feel by combining hand picked art, antiques and other objects with a refined store decor.”

The art of shopping is to be a subtle experience at this store where customers enter the apartment-like space, can sit on sofas and have individual items brought to them. What a wonderful way to make the customer feel valued and at ease!

Karl Lagerfeld designed exclusive products to celebrate the store’s opening. These include a classic quilted flap handbag with an inside signature "Shanghai Karl Lagerfeld", sling-back heels with a metallic CC logo and other items.

Shanghai is also receiving more special treatment with Lagerfeld unveiling his latest Metier D’Arts collection for Chanel there on December 3rd. This is the eighth Metier D’Arts collection to follow shows in Paris, Tokyo, New York, Monaco, London and Moscow. Click here to read more at WWD Fashion.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,