Monday, 2 November 2009

Prada Orders Exceeds Expectations By 10 Percent – 2/11/09

Last week, Versace announced a quarter of their workforce will be axed (see the MO Down for 30 October). But it’s a different (much happier) story at Prada where the luxury brand is experiencing “a speedy return to full production.”

According to Reuters, Prada is shortening temporary suspensions* for some workers by three weeks after orders for its Spring/Summer 2010 clothing collection exceeded expectations by 10 percent.

*The Milan fashion group signed an agreement with union workers a few weeks ago to put 250 from a plant of 3,000 into "cassa integrazione" (temporary suspensions where workers receive reduced pay).

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,