Thursday, 19 November 2009

Almost Double The Profit For Online Luxury Store – 19/11/09

Italian online retailer Yoox, which sells premium luxury brands like Armani and Prada, has reported a 48.8 percent rise in sales over the first nine months of the year. They also launched an initial public offering (IPO) in Milan this week.

Their award-winning website,, seemed full of heavy discounting and what they deemed “accessible prices” – making it a bargain lover’s paradise, and a site to keep our eye on.

For more facts and figures about the IPO, click here to go to AFP.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,