Monday, 9 November 2009

Important Insights On The “New Luxury Wave” – 9/11/09

Click here to read a brilliantly researched WWD article on the future of the luxury landscape. It includes interviews with major industry figures, including Karl Lagerfeld, plus C.E.Os from LVMH, Gucci, Yves Saint Laurent, Chloé, Hermes, Prada, Versace and Coach.

Many important issues are raised in the article. One point that caught our eye was that “consumer expectations are likely to be higher than ever, with craftsmanship, service, heritage, and longevity among new priorities.”

Pierre-Yves Roussel, C.E.O of the fashion division at LVMH, said customers “want it all: the quality, the creativity, the exclusivity, and the service. You tend to forget that in good years because in good years it’s easier. Being in luxury, we have to be perfect in everything we do.”

The “growth of e-commerce and social networking and eco concerns” were also mentioned as factors that will shape the luxury industry in years to come.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,