Thursday, 18 June 2009

Jimmy Choo and H&M: Partners In Design – 17/6/09

Get set for shopping pandemonium when Swedish fashion retailer H&M teams up with accessory brand Jimmy Choo. According to WWD Fashion, Choo will design bags, shoes and accessories for women and men. This collection hits 200 stores on November 14. Prepare your credit card for a workout!

H&M have previously collaborated with designers like Karl Lagerfeld and Stella McCartney and the impact has only been positive, there has seemingly been no negative repercussions with high end brands launching limited edition capsule collections within a mass market department store. It makes the 'brand' attainable to many more people for a small window in time. Read more about the coveted Choo line here.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,