Friday, 5 June 2009

Luxury Lives On At The Venice Biennale – 5/6/09

Art exhibition Venice Biennale opens this week and the luxury world is gearing up for glitz and glamour, yacht parties… and of course, art appreciation.

This majestic event attracts the cream of the luxury CEOs. Francois Pinault (PPR Group) and Bernard Arnault (LVMH Group) usually make their grand entrances, and indulge in discreet art investments. And this year, Pinault, the owner of Christie’s, will allow patrons to admire his vast art collection at the Palazzo Grassi and the Dogana.

Miuccia Prada, the creative head of Prada, will also be there with bells on. It will be party central at the Prada Foundation, where the champagne will be flowing and the cash registers ringing – all in the name of art.

Fashion and Art meet again. The Venice Biennale is open from June 7 to November 22. Susan Hayden’s article, Too Haute For Commerce: The Venice Biennale, is a fine place to read up on it.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,