Despite everything, Burberry CEO’s Angela Ahrendts remains focused on the bright side of the global financial crisis. Speaking at the Reuters’ Luxury Summit in London, she said shoppers are still buying luxury goods like Burberry that “are less likely to go out of fashion.”
Reuters also quoted Ahrendts as saying, “There's two parts to consumer sentiment (at the moment). One is price, but the other is a return to things that are timeless and lasting and where there's a return - a long return - on the investment you're making."
We hope her positive attitude is contagious and spreads quickly to other deflated fashion houses.