Wednesday, 10 June 2009

Another Message Of Hope From Burberry – 9/6/09

Despite everything, Burberry CEO’s Angela Ahrendts remains focused on the bright side of the global financial crisis. Speaking at the Reuters’ Luxury Summit in London, she said shoppers are still buying luxury goods like Burberry that “are less likely to go out of fashion.”

Reuters also quoted Ahrendts as saying, “There's two parts to consumer sentiment (at the moment). One is price, but the other is a return to things that are timeless and lasting and where there's a return - a long return - on the investment you're making."

We hope her positive attitude is contagious and spreads quickly to other deflated fashion houses.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,