Thursday, 18 June 2009

Burberry Is Back On Track / Bailey Receives The Queen’s Blessing – 17/6/09

All hail Burberry! Queen Elizabeth II herself has her sights set on the luxury brand, awarding their creative director, Christopher Bailey, with a Member of the Order of the British Empire (MBE) award during her 2009 Birthday Honours List on the weekend.

And the good news doesn’t end there. Their CEO Angela Ahrendts said recently in a Bloomberg article that luxury demand is “stabilizing.” She continued on to state that things are, “not getting any worse, they’re not getting significantly better.”

This promising announcement comes after Burberry reported a full-year loss last month due to product discounting and writing off the value of its business in Spain.

Long live Burberry’s new-found stability. And congrats to Bailey, who already ruled in our kingdom.

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,