Thursday, 10 September 2009

Burberry’s Poised To Enter The FTSE 100 – 10/9/09

Yesterday was a big day for British luxury brand Burberry. They are now proud members of the FTSE 100 Index, replacing media group Thomson Reuters, who have delisted.

The media was a buzz with this development. The Independent said it was “a further sign of its revival under chief executive Angela Ahrendts.”

Analysts were also watching Burberry closely. Analyst company Numis Securities forecast that “Burberry will deliver full-year 2010 pre-tax profits of £178.8m, up from £174.6m in 2009.”

Numis analyst Nick Coulter said, "Burberry remains a compelling medium-term growth story, benefiting from an under-penetrated brand, a coherent strategy to extend the breadth and depth of its offer, and a programme of ongoing self-help measures that have protected its earnings from the worst of the global slowdown."

We couldn’t agree more. Burberry has been one of the more resilient brands in recent times. See the MO Down for 10 June, Another Message Of Hope From Burberry, for one of our Burberry updates.

You can also click here for Reuters’ take on Burberry’s grand entrance into the FTSE 100 Index.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,