He told The Independent that "I never imagined we could have been a FTSE 100 company. I still think of us as this tiny little company. We're very tight, everybody knows each other. It's a very friendly, embracing company. And this is huge."
Bailey also said, “Burberry is about heritage, but about making that heritage relevant for today. You have to make sure what you do is right for the moment you live in."
We definitely agree with Bailey; brands must be adaptable to the times. There’s nothing worse than being stuck in the past.
Don’t miss this extremely detailed article: Best Of British: Why Burberry Has The Fashion Business All Wrapped Up.