Monday, 14 September 2009

Christopher Bailey Speaks Out On Burberry’s Success – 14/9/09

Last week, Burberry made their grand entry to the FTSE 100. And it appears that their Creative Director, Christopher Bailey, is over the moon about it.

He told The Independent that "I never imagined we could have been a FTSE 100 company. I still think of us as this tiny little company. We're very tight, everybody knows each other. It's a very friendly, embracing company. And this is huge."

Bailey also said, “Burberry is about heritage, but about making that heritage relevant for today. You have to make sure what you do is right for the moment you live in."

We definitely agree with Bailey; brands must be adaptable to the times. There’s nothing worse than being stuck in the past.

Don’t miss this extremely detailed article: Best Of British: Why Burberry Has The Fashion Business All Wrapped Up.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,