Friday, 25 September 2009

Tiffany & Co. Loses Their Trademark Showdown – 25/9/09

Trademarks are still a hot topic this week, with news that luxury jewellery chain Tiffany & Co. was unsuccessful in their recent attempt to prevent New York fashion designer Tiffany Koury from registering her name as a trademark.

Lawyers for Tiffany & Co. used evidence from Koury’s MySpace pages to argue that Koury was attempting to capitalise on the company’s reputation.

However, the Australian Trademarks Office ruled in favour of Koury, suggesting there could be no "danger of deception" between the two brands.

For a full report on this hearing, click here.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,