Wednesday, 23 September 2009

Young US Designers Rip Into Louis Vuitton Creations – 23/9/09

When we said young designers ‘rip into’ Louis Vuitton pieces, we don’t mean verbally – we mean literally.

Let us explain. Recently Louis Vuitton donated vintage clothing – some pieces up to 100 years old - to the Parsons School of Design in New York as part of a student design project called 'Reconstruction'. Ten teams of two students were then asked to disassemble the clothing and make something new, all in one day.

All of these designs are currently on display in the windows at Parsons, located at 13th Street and Fifth Avenue. Another clever way for Louis Vuitton to appear in the spotlight as an aspirational brand, particularly as the media were all over this story.

To look at the winning design, click here to go to The New York Times website. And to find out more about Louis Vuitton’s sponsorship project, click here for a detailed CBS News article.
Posted by Anonymous at 6:53 am
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