Wednesday, 23 September 2009

Young US Designers Rip Into Louis Vuitton Creations – 23/9/09

When we said young designers ‘rip into’ Louis Vuitton pieces, we don’t mean verbally – we mean literally.

Let us explain. Recently Louis Vuitton donated vintage clothing – some pieces up to 100 years old - to the Parsons School of Design in New York as part of a student design project called 'Reconstruction'. Ten teams of two students were then asked to disassemble the clothing and make something new, all in one day.

All of these designs are currently on display in the windows at Parsons, located at 13th Street and Fifth Avenue. Another clever way for Louis Vuitton to appear in the spotlight as an aspirational brand, particularly as the media were all over this story.

To look at the winning design, click here to go to The New York Times website. And to find out more about Louis Vuitton’s sponsorship project, click here for a detailed CBS News article.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,