In the case of Google vs. LVMH, a European Union court advisor has ruled that Google Inc does not violate luxury brand trademarks when it sells brand names as advertising keywords in internet searches.
Although this ruling is not binding, it is a blow for LVMH. The luxury group has been fighting Google for almost seven years in France over this issue.
But the war is not over. The final ruling on this case by the EU's Luxembourg-based high court is expected in the coming months, according to an AP article. If LVMH wins, it is a victory for all luxury brands.
Click here for a Bloomberg article that provides background information on this history-making case.