Thursday, 24 September 2009

Google Wins The Battle But Not The War Against LVMH – 24/9/09

In the case of Google vs. LVMH, a European Union court advisor has ruled that Google Inc does not violate luxury brand trademarks when it sells brand names as advertising keywords in internet searches.

Although this ruling is not binding, it is a blow for LVMH. The luxury group has been fighting Google for almost seven years in France over this issue.

But the war is not over. The final ruling on this case by the EU's Luxembourg-based high court is expected in the coming months, according to an AP article. If LVMH wins, it is a victory for all luxury brands.

Click here for a Bloomberg article that provides background information on this history-making case.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,