Monday, 21 September 2009

Louis Vuitton: A Clear Winner In The Value Stakes – 21/9/09

Louis Vuitton has emerged victorious in a global report by Interbrand; miles and miles ahead of their competitors: Gucci, Chanel, Hermes, Prada and Armani.

This report, entitled, ‘Best Global Brands 2009,’ saw Louis Vuitton score the top value ranking at a 16th place, with US $21.12 billion in projected annual cash flow.

Also in the top 100 were:
Gucci at 41st, with a value of US $8.12 billion
Chanel, 59th, US $6.04 billion
Hermès, 70th, US $4.59 billion
Prada, 87th, US $3.53 billion
Armani, 89th, US $3.3 billion

So Louis Vuitton was a clear winner. And the reason for that win is “trust”, according to a WWD article. Jez Frampton, Interbrand’s global CEO, stated, “The relevance of all brands at this time is that they are something you can trust, something you can believe in.”

Frampton also revealed that evoking the superior customer experience is Louis Vuitton’s strength. He said, “The environments Louis Vuitton creates are stunning,” he said. “The store on the Champs-Elysées in Paris is a knockout, and the store in Tokyo is magnificent.” We agree wholeheartedly.

To download the full Interbrand report, go to:

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,