Louis Vuitton has emerged victorious in a global report by Interbrand; miles and miles ahead of their competitors: Gucci, Chanel, Hermes, Prada and Armani.
This report, entitled, ‘Best Global Brands 2009,’ saw Louis Vuitton score the top value ranking at a 16th place, with US $21.12 billion in projected annual cash flow.
Also in the top 100 were:
Gucci at 41st, with a value of US $8.12 billion
Chanel, 59th, US $6.04 billion
Hermès, 70th, US $4.59 billion
Prada, 87th, US $3.53 billion
Armani, 89th, US $3.3 billion
So Louis Vuitton was a clear winner. And the reason for that win is “trust”, according to a WWD article. Jez Frampton, Interbrand’s global CEO, stated, “The relevance of all brands at this time is that they are something you can trust, something you can believe in.”
Frampton also revealed that evoking the superior customer experience is Louis Vuitton’s strength. He said, “The environments Louis Vuitton creates are stunning,” he said. “The store on the Champs-Elysées in Paris is a knockout, and the store in Tokyo is magnificent.” We agree wholeheartedly.
To download the full Interbrand report, go to: http://www.interbrand.com/best_global_brands_intro.aspx?langid=1000