Friday, 11 September 2009

More Smooth Sailing For Louis Vuitton With Their New Yacht Circuit - 11/9/09

In November, it will be all hands on deck for the new Louis Vuitton World Series yacht circuit, which will make stops in New Zealand and Italy.

The Associated Press called the World Series an “America’s Cup-class yachting race.” Created in association with the newly established World Sailing Team Association, it will feature ten teams, including Emirates Team New Zealand and American syndicate BMW Oracle. All exceptionally strong, globally established brands are involved. Sponsorship certainly has its advantages, the exposure for this series will be incredible thus reinforcing the power and reach of the Louis Vuitton brand and the aspirational message it holds.

Following the highly successful Louis Vuitton Pacific Series held in Auckland, the World Series will start in Nice, with a first regatta on November 7-22, before a stop in Auckland in March. A third stage is scheduled for La Maddalena, Italy, in May.

Sailing enthusiasts, click here for event launch photos and further information on this momentous event.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,