The Associated Press called the World Series an “America’s Cup-class yachting race.” Created in association with the newly established World Sailing Team Association, it will feature ten teams, including Emirates Team New Zealand and American syndicate BMW Oracle. All exceptionally strong, globally established brands are involved. Sponsorship certainly has its advantages, the exposure for this series will be incredible thus reinforcing the power and reach of the Louis Vuitton brand and the aspirational message it holds.
Following the highly successful Louis Vuitton Pacific Series held in Auckland, the World Series will start in Nice, with a first regatta on November 7-22, before a stop in Auckland in March. A third stage is scheduled for La Maddalena, Italy, in May.
Sailing enthusiasts, click here for event launch photos and further information on this momentous event.