Wednesday, 16 September 2009

Lindsay Lohan Is Let Loose At Emanuel Ungaro – 16/9/09

Do our eyes deceive us, or has Lindsay Lohan really been hired as artistic adviser for Paris house Emanuel Ungaro?

Strangely, it is true. A New York Times article confirmed this rumour, which has raised eyebrows in the fashion world due to Lohan’s less-than-glamorous history (and that’s being kind!).

Mounir Moufarrige, the Chief Executive of Emanuel Ungaro, acknowledged that the move would likely create waves among French fashion purists, possibly even charges of bad taste, but he argued that the times called for a manoeuvre he likened to “electric shock treatment.”

Emanuel Ungaro was once a protégé of Cristobal Balenciaga. He sold his business in 1996 and sales of the high-end brand have dropped substantially since.

So, will Lohan draw attention to the brand or scare buyers off? We suspect it may be the latter. Sometimes contrasts in fashion are wonderful however we think the gap may be too wide to garner the support Ungaro is hoping for... And anyway isn't Lohan yesterday's news? But then again perhaps Ungaro are going for a recent retro revival moment!

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,