Strangely, it is true. A New York Times article confirmed this rumour, which has raised eyebrows in the fashion world due to Lohan’s less-than-glamorous history (and that’s being kind!).
Mounir Moufarrige, the Chief Executive of Emanuel Ungaro, acknowledged that the move would likely create waves among French fashion purists, possibly even charges of bad taste, but he argued that the times called for a manoeuvre he likened to “electric shock treatment.”
Emanuel Ungaro was once a protégé of Cristobal Balenciaga. He sold his business in 1996 and sales of the high-end brand have dropped substantially since.
So, will Lohan draw attention to the brand or scare buyers off? We suspect it may be the latter. Sometimes contrasts in fashion are wonderful however we think the gap may be too wide to garner the support Ungaro is hoping for... And anyway isn't Lohan yesterday's news? But then again perhaps Ungaro are going for a recent retro revival moment!