Thursday, 17 September 2009

Fabergé Is Back In Business After 90+ Years – 17/9/09

Stop the press! Fabergé, the world's most iconic jeweller, is relaunching with the unveiling of its first collection since 1917.

Pieces in the collection start at a retail price of US $30,000 with an average price of US $200,000. And surprisingly, distribution is limited to a pioneering online store at, supported by a single retail store in Geneva.

According to an article in
Emirates Business 24/7, the Fabergé website is supported by a team of multilingual sales advisors, available 24 hours a day, seven days a week. That’s what we call first-class customer service.

Mark Dunhill, CEO of Fabergé, says: "Fabergé is setting new standards for the luxury industry, challenging conventions which have traditionally meant that the client is confined to the rules and rituals, opening hours and geographical locations of luxury brands.”

For those who don’t know, the House of Fabergé was forced to close in 1917 in the face of the Russian Revolution. But we strongly believe its name is still synonymous with absolute luxury.

We must say that we are impressed with Fabergé’s relaunch and we have not even seen their designs yet.

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,