Time is of the essence for Burberry, Britain’s largest luxury goods company, as they speed up their U.S. expansion plans.
Their Chief Financial Officer, Stacey Cartwright, revealed in a Bloomberg article that they “may open more than the five stores previously forecast for the Americas this year.”
The reason behind Burberry’s predicted American growth and investment is the cheaper real estate deals that are currently on the table. And there are not only cheaper rents, but also additional landlord support for fit out, rent free periods, etc. These deals seem like the icing on the cake for Burberry. Since, they are currently underdeveloped in the U.S, this certainly seems like the right time and place for this hot brand to continue on its trajectory.
Article by: Melinda O'Rourke