Monday, 7 September 2009

It’s Full Steam Ahead For Burberry In The U.S. – 7/8/09

Time is of the essence for Burberry, Britain’s largest luxury goods company, as they speed up their U.S. expansion plans.

Their Chief Financial Officer, Stacey Cartwright, revealed in a Bloomberg article that they “may open more than the five stores previously forecast for the Americas this year.”

The reason behind Burberry’s predicted American growth and investment is the cheaper real estate deals that are currently on the table. And there are not only cheaper rents, but also additional landlord support for fit out, rent free periods, etc. These deals seem like the icing on the cake for Burberry. Since, they are currently underdeveloped in the U.S, this certainly seems like the right time and place for this hot brand to continue on its trajectory.

Article by: Melinda O'Rourke

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Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury,